CASE:
JAGUAR - LAND ROVER

From awareness-focused advertising
to lead generation performance.

• Industry: Automotive

• Region: Belgium

• Project scope: Digital strategy, account restructuring, lead generation, campaign optimisation, performance tracking, video production

• Channels: Google Ads, Meta Ads, Linkedin Ads, Google Analytics, Google Tag Manager

• Main objective: Transform visibility-focused advertising into measurable lead generation for Jaguar, Land Rover and Van Vaerenbergh

• Key results: A more scalable performance marketing structure, resulting in continuous lead-generation growth, stronger lead quality and improved sales performance during key seasonal campaigns.

Jaguar Land Rover Asse needed a stronger digital marketing structure focused on measurable commercial impact. The previous setup was mainly visibility and awareness-driven, while the opportunity was to transform the account into a performance engine focused on lead generation, lead quality and sales growth.

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Lion Pack rebuilt the strategy, restructured the accounts and created a more advanced marketing architecture across Jaguar, Land Rover and Van Vaerenbergh. This made it possible to manage campaigns more clearly by brand, improve campaign control and optimise performance based on more relevant data insights.

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The collaboration focused on paid media strategy, campaign optimisation, advanced tracking and continuous performance improvement. Seasonal commercial moments were used more effectively, with campaigns structured to generate stronger demand and better quality leads.

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Lion Pack also developed dedicated lead magnet landing pages and produced video assets for use in advertising, creating a stronger connection between media, creative, conversion flow and lead generation.

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For more info, please visit www.landroverasse.be