CASE:
SIPWELL
Creative testing and audience expansion
for a national launch.
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Industry: Water Coolers / home & office delivery
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Region: Belgium
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Project scope: Launch support, creative strategy, audience expansion, data analysis and campaign optimisation
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Channels: Paid social, creative testing, audience targeting and performance analysis
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Main objective: Build awareness, engagement and sales for Sipwell during the Belgian launch phase, research new market segments
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Key results: Stronger market traction through bold creative concepts, new audience segments and data-driven visual optimisation that improved campaign response and conversion performance.
Sipwell targets the Belgian market with a product that solved a clear everyday problem: easy access to drinking water at home and at work, without the effort of carrying heavy bottles from the supermarket. From the early launch phase, Lion Pack supported the brand with creative strategy, market expansion and campaign optimisation.
The campaigns introduced bold creative angles that stood out in the market and triggered strong reactions, discussion and engagement. This helped Sipwell gain attention quickly and turn social interaction into commercial momentum.
Lion Pack also supported expansion into new audience segments, including elderly consumers who could benefit strongly from home water delivery. This created a practical, benefit-driven communication angle focused on convenience, health and ease of use.
Through historical data analysis, visual assets were further refined based on audience response. Insights such as different preferences for product colour visuals helped improve campaign relevance and contributed to stronger conversion performance.
For more info, please visit www.sipwell.com
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